News

‘The Walking Dead’ premieres to 16M viewers

‘The Walking Dead’ premieres to 16M viewers

HIGH RATINGS: Cast members and producers of "The Walking Dead" take part in a panel discussion at AMC's TCA Winter Press Tour in Pasadena, California, Jan. 14 2012. Photo: Reuters/REUTERS/Jonathan Alcorn

LOS ANGELES (Reuters) – AMC’s cult zombie horror series “The Walking Dead” drew its largest audience in the show’s history, 16.1 million viewers, for the season premiere on Sunday, the U.S. cable television network said on Monday.

According to Nielsen data provided by AMC, the hour-long season premiere was the top-rated show across all U.S. television programming on Sunday night in the 18-49 demographic, including NBC’s NFL “Sunday Night Football” game, which usually draws the largest viewership in the demographic.

Out of the 16.1 million viewers, 10.4 million were in the 18-49 age group most coveted by advertisers. The season three finale of “The Walking Dead” in March attracted a previous high of 12.4 million viewers, with 8.1 million in the 18-49 group.

“The Walking Dead” also went head-to-head against NBC’s primetime football game in much of the country, except for the West Coast. The football game between the Dallas Cowboys and Washington Redskins drew a total of 19.7 million viewers.

AMC said more than 5 million users discussed the season four premiere on Facebook and Twitter, and the episode generated more than 1.1 million tweets on Sunday.

“The Walking Dead,” based on a comic book series of the same name, follows a sheriff’s deputy as he tries to save survivors from flesh-eating zombies in a post-apocalyptic world.

AMC, owned by AMC Networks Inc., has been expanding its audience with stylized shows, such as period advertising drama “Mad Men” which drew a series high of 2.7 million in June this year, and the series finale of gritty drug drama “Breaking Bad,” watched by 10.3 million viewers last month.

What's Happening at KIOA

Kansas City Royals Trophy Tour

royals-trophytour-FI

Find out how to get up close with the Kansas City Royals’ World Series trophy

Valentine’s Day Vegas Getaway

valvegasgetaway-FI

Win a fabulous getaway to Las Vegas!

Amtrak’s Rails of Love

RailsofLove_DL

Enter to win a roundtrip tickets for you and your sweetheart to Chicago courtesy of Amtrak.

Hire Me Iowa

HireMeIowa_620x400_final

Looking for a job around the Des Moines area? Check out our current job listings here.

Join the Good Times Email Club

:Kioa_EmailClub-01

Join today for your shot at prizes and contests open just to members!

Recent Headlines

1 hour ago in Viral Videos

Elton John carpool karaoke

Fresh
19-overlay

James Corden asks Elton John to help him navigate Los Angeles on a rainy day.

4 hours ago in Entertainment

‘Star Wars’ breaks new record

24-overlay-2

The sci-fi epic, directed by J.J. Abrams, previously became the highest-grossing release in North American film history, after recently passing the $760.5 million "Avatar" hauled in in 2009.