News

U2 stars join Fender’s board of directors

U2 stars join Fender’s board of directors

U2:Company co-chairman Mark Fukunaga branded Bono a "visionary in the music world" with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an "innovator of unique sounds through his use of technology". Photo: Associated Press

U2 stars Bono and The Edge have become directors on the board of legendary guitar company Fender.

The Irish rockers will team up with bosses at Fender Musical Instruments Corporation to help them pursue new growth strategies and technologies for the business.

Company co-chairman Mark Fukunaga branded Bono a “visionary in the music world” with the business skills and creativity to improve the business, and he hailed guitarist The Edge as an “innovator of unique sounds through his use of technology”.

The Edge, real name David Evans, says, “(This is) something of a kid in a candy store situation for me. I’ve been a fan of Fender guitars from the beginning, playing them on all the most important U2 tours and albums. But I’m most interested in working with the Fender design team on some new ideas.”

Bono adds, “When a festival-goer wears a Fender t-shirt, they are saying a lot about themselves. They love music, they’re independent-spirited, they’re proud of this truly American company, a nexus of technology and culture which, in the end, can’t be copied no matter how hard the giants try. I’m excited to be part of developing newer technologies with Fender, as well as helping protect the jobs and commitment to excellence of their age-old craft.”

Recent Headlines

in Entertainment

Daughter reveals Joan Rivers is still on life support

Comedian Joan Rivers arrives for the premiere of the documentary "Joan Rivers - A Piece Of Work" during the 2010 Sundance Film Festival in Park City, Utah January 25, 2010.

Comedian Joan Rivers remains on life support after being hospitalized in serious condition due to cardiac arrest.

in Music

Paul McCartney urges Scots to shun independence

Sir Paul McCartney performs with his band during the "Out There" Tour at the Times Union Center on Saturday, July 5, 2014, in Albany, N.Y.

Paul McCartney has signed an open letter to Scottish voters urging them to choose 'No' in a crucial poll over plans for the nation to break away from the rest of the U.K.

in Lifestyle

Pistachios may help reduce diabetes risk

Pistachios are seen after sorting at a processing factory in Rafsanjan, 1,000 kilometers southeast of Tehran September 23, 2008.

For people who may be headed for type 2 diabetes, regularly eating pistachios might help turn the tide.

in Lifestyle

Triathlons popular with middle-aged athletes

Runners and bikers compete in the 34th annual Escape from Alcatraz Triathlon in San Francisco, California June 1, 2014.

Triathlons, the swim-bike-run races of varying lengths, are scaling the bucket lists of many middle-aged athletes.

in Entertainment

Angelina Jolie debuts wedding dress featuring kids’ artwork

The cover of People magazine, dated 15th September, 2014, featuring the wedding of Angelina Jolie to Brad Pitt.

Angelina Jolie has debuted photos of her surprise nuptials to Brad Pitt, revealing she wore a designer wedding gown featuring artwork by their six children.