News

U.S. olive oil industry pushes to test imported oil

U.S. olive oil industry pushes to test imported oil

E.V.O.O.: Americans are pouring European oil more often because it's cheaper and viewed as more authentic than the domestic competition. Photo: clipart.com

MARY CLARE JALONICK, Associated Press

WASHINGTON (AP) — It’s a pressing matter for the tiny U.S olive oil industry.

Americans are pouring European oil more often because it’s cheaper and viewed as more authentic than the domestic competition.

And that’s pitting U.S. producers against importers of the European oil. Some liken the battle to the California wine industry’s struggles to gain acceptance decades ago.

The tiny California olive industry says European olive oil filling U.S. shelves often is mislabeled and lower grade. They’re pushing the federal government to give more scrutiny to imported varieties.

One congressman who also is a farmer even goes so far as suggesting that labels on imported oil say “extra rancid” rather than “extra virgin.”

Stricter standards might help American producers grab more market share from the dominant Europeans.

Recent Headlines

in Entertainment

TLC cancels ‘Honey Boo Boo’

Fresh
honeybooboo

The hit reality TV show is off the air after allegations family matriarch Mama June is dating a convicted sex offender.

in Entertainment

Christian Bale to play Steve Jobs in new biopic

Fresh
bale

The "Dark Knight" star will portray the late Apple Computer co-founder.

in Entertainment, Viral Videos

Zack Galifianakis interviews Brad Pitt on ‘Between Two Ferns’

twoferns

The comic gets in some good digs at the "Fury" star in this hilariously awkward interview that's crashed by Louis C.K.

in Entertainment

‘Breaking Bad’ star: ‘Florida mom messed it up for everyone’

aaronpaul

"Breaking Bad" star Aaron Paul has blasted bosses at Toys 'R' Us, and started his own petition to get the action figures back on store shelves.

in Music

Ozzy wants Bill Ward back for Black Sabbath swansong

ozzy

The rocker is keen to end his stand-off with drummer Bill Ward so he can join his bandmates for a final show.