News

Two beers are better than one for Lars Ulrich

Two beers are better than one for Lars Ulrich

LARS ULRICH:The drummer is designing one of six new bottles as part of Carlsberg's Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm's new 'Not Like The Others' ad campaign. Photo: Associated Press

Metallica star Lars Ulrich has become the face of two beer companies in his native Denmark.

The drummer is designing one of six new bottles as part of Carlsberg’s Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm’s new ‘Not Like The Others’ ad campaign.

As part of his Gammel Dansk deal, Ulrich will also serve on a jury for a contest to find Danes who “go against the flow.”

He says, “For me, Gammel Dansk is something very, very special (and) it is fantastic to be able to give a prize to people who are also unique in some way.”

The winner will pick up a check for 100,000 Danish kroner ($18,500) at a gala in November.

Recent Headlines

in Music

Ozzy Osbourne to undergo surgery

Fresh
British musicians Ozzy Osbourne of Black Sabbath, arrives at the Classic Rock Roll of Honour awards 2013 at the Camden Roundhouse in north London, Thursday, Nov. 14, 2013.

Ozzy Osbourne has cancelled his upcoming Ozzfiesta event in Mexico to undergo surgery.

in Entertainment

Angelina Jolie crowned world’s top feminist icon

Fresh
Angelina Jolie arrives at the 20th annual Critics' Choice Movie Awards at the Hollywood Palladium on Thursday, Jan. 15, 2015, in Los Angeles.

Angelina Jolie and Emma Watson top the list of the world's foremost feminist icons.

in Entertainment, National

Celebrities protest new Indiana law

Updated
George Takei poses for a portrait at Quaker Good Energy Lodge with GenArt and the Collective , during the Sundance Film Festival, on Saturday, Jan. 18, 2014 in Park City, Utah.

Celebrities call for an Indiana boycott after the passing of a controversial law that could lead to discrimination against gay couples.

in Lifestyle

White House unveils plan to fight antibiotic-resistant germs

The North Lawn of the White House, on Tuesday, March 10, 2015 in Washington.

The White House announce a five-year plan to fight drug-resistant germs.

in Entertainment

REVIEW: ‘It Follows’ is the best American horror film in a decade

In this image released by Brigade Marketing, actress Maika Monroe appears in a scene of It Follows, directed by David Robert Mitchell. “It Follows,” has been arguably the buzziest American film at Cannes next to Bennett Miller’s wrestling drama “Foxcatcher,” which boasts a far more famous cast and a major premiere at the Palais des Festival.

"It Follows" is a horror movie worthy of classic comparisons.