News

Two beers are better than one for Lars Ulrich

Two beers are better than one for Lars Ulrich

LARS ULRICH:The drummer is designing one of six new bottles as part of Carlsberg's Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm's new 'Not Like The Others' ad campaign. Photo: Associated Press

Metallica star Lars Ulrich has become the face of two beer companies in his native Denmark.

The drummer is designing one of six new bottles as part of Carlsberg’s Stand Out Collection and appears in a short film to promote the initiative, while also pitching Gammel Dansk (Old Danish) in the firm’s new ‘Not Like The Others’ ad campaign.

As part of his Gammel Dansk deal, Ulrich will also serve on a jury for a contest to find Danes who “go against the flow.”

He says, “For me, Gammel Dansk is something very, very special (and) it is fantastic to be able to give a prize to people who are also unique in some way.”

The winner will pick up a check for 100,000 Danish kroner ($18,500) at a gala in November.

Recent Headlines

in Lifestyle

‘Minecraft’ celebrities draw record crowd to gaming

Fresh
minecraft

Some of today's biggest celebrities aren't rock stars or sports heroes - they're gamers.

in Entertainment

Ashton Kutcher and Mila Kunis are officially married

Fresh
milakunisashtonkutcher

The "That '70s Show" stars are officially Mr. and Mrs. after a top-secret weekend wedding.

in Entertainment

‘Jurassic World’ roars to top of July 4th weekend box office

Fresh
16-overlay

The blockbuster is now the the fourth-highest-grossing movie in American history.

in Trending, Viral Videos

TODAY’S MUST SEE: Creative dentistry

Fresh
10-overlay2

Hey kids, don't try this at home ... or maybe do, and become Internet famous.

in Entertainment

Today in entertainment history: July 6

kevinhart

A look at some of the Hollywood headlines that went down in history.