News

More schools are mixing beer, football at stadiums

More schools are mixing beer, football at stadiums

COLLEGE FOOTBALL: North Texas, SMU and Troy University will begin beer sales to the general public this season. Photo: Associated Press

ERIC OLSON, AP College Football Writer

Walk through the tailgate area at a college football stadium, and beer drinking is as common a sight as fans adorned in jerseys of their favorite players.

A growing number of schools are bringing the party inside, opening taps in concourses that traditionally have been alcohol-free zones.

North Texas, SMU and Troy University will begin beer sales to the general public this season. They’re among 21 on-campus football stadiums where any fan of legal age can grab a brew. That’s more than twice as many as five years ago.

Most schools continue to keep alcohol restricted to premium seating areas, if they allow it at all.

But offering alcohol is increasingly attractive for some campuses, especially for cash-strapped athletic departments outside the Power 5 conferences. Those schools, especially, are looking for ways to keep fans coming to stadiums instead of sitting at home or at sports bars.

Recent Headlines

in Entertainment

This weekend in entertainment history

roseanne

A walk down Hollywood's memory lane.

in Music

KISS to star in new ‘Scooby-Doo’ movie

kiss

Gene Simmons, Paul Stanley, Eric Singer and Tommy Thayer have voiced themselves in the animated project.

in Viral Videos

Promposal FAIL

19-overlay3

A high schooler's prom proposal doesn't go as planned.

in Music

Record Store Day celebrates all things indie

recordstoreday

Record Store Day celebrates thousands of independent music stores across America.

in Music

Rock & Roll Hall of Fame inducts its 30th class

joanjettbilliejoarmstrong

Green Day, Joan Jett, Lou Reed, Ringo Starr and others will be welcomed as the 2015 inductees into the Rock & Roll Hall of Fame.