Maxwell, Pam & Heather

Heather’s Hit List- We’re BUSY
Heather’s Hit List- We’re BUSY

I’ve grown weary of the word “busy”. People use it all the time, usually to show you how important they are in frivolous Facebook status updates. “What a busy day! Hit my Kosama class, went to work, met with the hubby for lunch hour, then ran the kids to practice, home to cook dinner, do laundry and finally able to crash. Whew!” Wow, congratulations…you just described almost every mother’s day, minus the luxury of having a lunch hour or the money and energy to take workout classes. How do you manage such a “busy” day?

People use the word “busy” as a vague excuse to get out of stuff they don’t want to do. How many times have you heard “Gosh, can’t, I’m busy” and you suspect that person’s “busy” day consists of eating an entire family sized bag of Doritos while binge watching, ironically, Orange Is The New Black on Netflix. Busy is as busy does, I guess.

The word “busy” is also a handy excuse for not getting back to someone. Have a backlog of unreturned calls and e-mails? It’s not your fault, you’re BUSY! No one probably even asked for an excuse, but you pulled out the old “I’ve been busy” line anyway. I mean, this isn’t the Flinstones, or even 20 years ago. You don’t have to etch a message into a stone tablet, find a pay phone or even remember someone’s number. No reasonable person is going to buy that you’ve been too busy to call, text, e-mail, Facebook message, ect. from a device most of us have with us ALL THE TIME and can’t live without for more than five minutes. No one is that “busy”. The only excuses we should accept are slipping into a coma, or being trapped under something heavy. Not even finger amputation counts, you can dial a cell phone with your nose.

Using the word “busy” is another sign we say things we don’t mean and make promises we don’t keep. “I’ll call you”…”Let’s get together”…”Maybe next week”…If our words were on the stock exchange they would be worthless. Maybe “busy” needs a makeover. Use it for the only alternative that has a positive connotation. Like, “Sorry I didn’t get back to you, I was gettin’ BUSY with my boyfriend!” I’ve caught myself using the excuse “I’m busy”, and almost immediately realized it made me sound like a self-involved jerk over-inflated with her own importance. But I was too busy to care.


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On the Show


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About Maxwell Maxwell is celebrating 34 years in radio with more than 25 years "On-The-Air" in Des Moines! His familiar voice & face grace local, regional and national radio and TV advertising, and his passion for theater has been displayed as both actor and director at Stagewest Theater Company and the Playhouse in Des Moines, where he was honored with a 2012 Playhouse "Legend" Award. He is an avid hockey fan, manning the microphone for 18 seasons as P.A. announcer for the Des Moines Buccaneers. Email Maxwell

About Pam Pam Dixon has been a familiar voice to central Iowans for over 30 years. A Beaverdale native & Hoover High graduate, Pam has to pinch herself that she’s working for the radio station she grew up listening to in Des Moines! Pam was formerly heard on KRNQ (Q-102) and KLYF in the 80’s and 90’s before being lured back to the biz by KIOA! As a breast cancer survivor, Pam is active with the Susan G. Komen Iowa Foundation and Bras for the Cause. Email Pam

About Heather Heather Burnside's quest to be on every radio & TV station in Des Moines has (hopefully!) come to an end with her latest stop at KIOA. Heather started at WHO-TV as a sportscaster, moved on to ESPN as an associate producer, and got into radio when she moved back to Iowa after two years of stalking celebrities and athletes on the East Coast. She doesn't want to talk about how she’s old enough to have a 20 year broadcasting career, instead preferring to believe she’s managed to cram all of that excitement & a 13 year radio career into one decade. Heather is very glad Pam is back, she’s like the big sister she never had. After discovering Max is a nice guy who can cook, sing, play guitar, & hit a golf ball a mile, she figures it’ll take that long to find something he isn't good at. Email Heather