Maxwell, Pam & Heather

Heather’s Hit List-Bad Commercials!

I’ve laughed, I’ve cried, I’ve been amazed by TV commercials.  Yes, the Budweiser clydesdale who ran back to his trainer at the parade made me cry (I blame Stevie Nicks singing Landslide), and the same clydesdales made me laugh out loud when a zebra showed up to referee their football game.  The kid squeezing in the Pepsi bottle…hilarious!  Who doesn’t remember the sledding Norelco razor?  Or the American Tourister luggage commercial, with the gorillas tossing around the luggage?  Those ads are 30 or 40 years old!  You can call an ad campaign a success if someone remembers it 30 or 40 SECONDS after it airs.  That’s amazing to remember them so many years later.

BUT…here’s some commercials that are a little annoying.  Admittedly, I’ll probably remember them years later for just this reason.

Do we really need to have closed caption warnings telling us that we shouldn’t try to drive a Nissan Rogue on top of a moving train?

James Earl Jones and Malcom McDowell read teenage girls’ text messages in the new Sprint commercials. Darth Vader saying “Ryan is a Hottie McHotterson!” is just wrong.  As is listening to a Shakespearian actor say “Obvi, he’s totes adorbes”.

Do I really need to explain why that Old Spice commercial with moms spying on their sons while hidden under couches, behind door frames, and even incognito as a janitor is creepy??  Oh, and so is the plastic Burger King that is caught looking into people’s homes.  He’s not a mascot…he’s a peeping Tom!

Flo the Progressive insurance girl can go away now, and take the annoying grandpa shilling E-Harmony with her.  What does this guy know about the current dating scene??  He hasn’t been on a date since the Nixon administration!  But oh yes, Grandpa, tell us how your expanded compatability test is going to find the perfect mate!  To me, more questions just means more opportunities to lie.  Today it’s hard to get a prospective date to actually call and talk instead of texting.  Is anyone going to pay for advice and guidance from an old guy who had to ask a telephone operator to connect him to his last date?

The Super Bowl is this weekend.  Step it up everyone!  We need some memorable commericals!


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On the Show


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About Maxwell Maxwell is celebrating 34 years in radio with more than 25 years "On-The-Air" in Des Moines! His familiar voice & face grace local, regional and national radio and TV advertising, and his passion for theater has been displayed as both actor and director at Stagewest Theater Company and the Playhouse in Des Moines, where he was honored with a 2012 Playhouse "Legend" Award. He is an avid hockey fan, manning the microphone for 18 seasons as P.A. announcer for the Des Moines Buccaneers. Email Maxwell

About Pam Pam Dixon has been a familiar voice to central Iowans for over 30 years. A Beaverdale native & Hoover High graduate, Pam has to pinch herself that she’s working for the radio station she grew up listening to in Des Moines! Pam was formerly heard on KRNQ (Q-102) and KLYF in the 80’s and 90’s before being lured back to the biz by KIOA! As a breast cancer survivor, Pam is active with the Susan G. Komen Iowa Foundation and Bras for the Cause. Email Pam

About Heather Heather Burnside's quest to be on every radio & TV station in Des Moines has (hopefully!) come to an end with her latest stop at KIOA. Heather started at WHO-TV as a sportscaster, moved on to ESPN as an associate producer, and got into radio when she moved back to Iowa after two years of stalking celebrities and athletes on the East Coast. She doesn't want to talk about how she’s old enough to have a 20 year broadcasting career, instead preferring to believe she’s managed to cram all of that excitement & a 13 year radio career into one decade. Heather is very glad Pam is back, she’s like the big sister she never had. After discovering Max is a nice guy who can cook, sing, play guitar, & hit a golf ball a mile, she figures it’ll take that long to find something he isn't good at. Email Heather